Resume
Experience
2016 - Present
Freelance Editor & Writer, Commerce & Branded Content
Self-Employed
Remote
I provide writing and editing services as well as oversee e-commerce and branded content campaigns for consumer lifestyle websites, building content directly in the CMS, including creating my own images in Photoshop and self-publishing.
Current and past clients include Yahoo Life, Travel + Leisure, Green Matters, Netflix, Real Simple, Huffington Post, Reader's Digest, Refinery29, Great Big Story, Business Insider, Insider, and more.
March 2024 - Present
Lead E-Commerce Writer,
Green Matters
Distractify
Remote
I am Green Matters' inaugural commerce writer, creating shoppable SEO content that adheres to the site's eco-conscious ethos and speaks to smart consumers.
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We work on the Amazon Affiliates and Skimlinks platforms.
Nov 2019 - March 2022
Senior Editor, Commerce and Branded Content (Freelance), Yahoo Lifestyle
Yahoo Inc.
Remote
Full-time remote editor and writer for Yahoo Lifestyle's commerce vertical. Oversaw and created content for ongoing affiliate partners including Amazon, Target, Sephora, QVC, and HSN. Executed successful post-sale branded content campaigns for clients including Walmart, The Home Depot, Wayfair, and Kohl’s.
I also oversaw Yahoo's subscriptions content, which combines expert-driven service with sales of cybersecurity info and products.
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We worked on all major affiliate platforms.
Apr 2018 - Sept 2018
Commerce Editor, Real Simple (Contract)
Time Inc
New York, NY
​Founding editor of RealSimple.com's shopping vertical. Full-time in-house contractor leading the brand's commerce content strategy and launching the Real Simple Cooking School channel.
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We worked on all major affiliate platforms.
June 2017 - Feb 2018
Digital Director, Prevention
Rodale
New York, NY
Led site-wide content strategy for Prevention.com, the internet's most established healthy lifestyle brand with 14 million unique visitors
Implemented SEO strategy that resulted in a 25% increase in organic search traffic YOY and ownership of key search terms, plus a video strategy that led to a 110% increase in views on site and on Facebook
Managed an in-house team and freelance contributors
May 2023 - June 2024
Commerce Writer (Freelance, SheKnows
SHEmedia
Remote
Daily commerce writer for SheKnows.com, creating accessible content for busy Millennial moms. My main focus was executing sponsored affiliate pieces, primarily for Target and Walmart. I also SEO optimized existing content to improve search ranking.
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We worked on all major affiliate platforms.
Apr 2014 - May 2016
Executive Digital Editor
Martha Stewart Living Omnimedia
New York, NY
Led sitewide content strategy for MarthaStewart.com, the #1 online destination for creative living. Assigned and edited all digital and print-to-web content
Executed content campaigns and franchises: Collaborated with ad sales, content marketing, SEO, video, merchandising, and contributor network to develop content campaigns and franchises
Oversaw SEO strategy, optimizing existing content and developing an SEO brand guide.
Oct 2012 - Apr 2014
Executive Editor
YourTango.com
New York, NY
Led site-wide content strategy of YourTango.com, the #1 love and relationships destination. Increased traffic by more than 100% YOY. Grew UVs from 5MM to 12MM
Mar 2011 - Sept 2012
Site Director, The Nest
XO Group Inc.
Content lead for TheNest.com, sister of TheKnot.com and #1 lifestyle advice resource for couples in their 20s and 30s; Grew site to record 1.9MM+ UVs.
New York, NY
Education
CUNY Brooklyn College
B.A. English Literature, Journalism
Brooklyn, New York